Logo design
A mark and its variations, designed to be recognisable and usable across different contexts.
Explore the service ↗← All servicesLogo and brand identity
Creative and digital projects for Varese and the surrounding area, Italy.
Services / One mark. A whole world.
Logo and brand identity
Made with care.
We build recognisable visual identities through shapes, colours, typography and graphic systems that express a brand’s personality.
01 / The serviceMATTTRE STUDIO / IDEAS IN MOTION
A clear idea.
Your own expression.
A visual identity is how a brand presents itself, from its logo to its applications. We start with the context and available materials to define a coherent graphic language. Our work focuses on visual design: marks, palettes, typography and practical guidelines for using them.
In motionMATTTRE STUDIO / IDEAS IN MOTION
See it
take shape.
We explore a simple, recognisable form.
02 / In detailMATTTRE STUDIO / IDEAS IN MOTION
What we can
create together.
Every project has its own scope. Together, we choose the activities and outcomes it actually needs.
Brand & visual identity
Shapes, graphic elements and compositions that bring consistency to a brand’s presence.
Colour palette
Colour combinations and rules that distinguish a brand while maintaining readability.
Typography
Typeface selection and hierarchy, with guidance for the main uses.
Brand guidelines
A practical reference for applying the logo, colours and typography consistently.
Brand applications
Identity adaptations for digital materials, graphic assets and agreed touchpoints.
03 / Why it mattersMATTTRE STUDIO / IDEAS IN MOTION
Useful choices.
Tangible outcomes.
Benefits that come from caring for the project, without ready-made formulas or promises.
Recognition
A defined visual language makes a brand’s presentation more consistent.
Consistency across formats
The logo, colours and typefaces work together across agreed applications.
Useful guidelines
Practical guidance helps you use the identity after handover.
04 / How we workMATTTRE STUDIO / IDEAS IN MOTION
One step at a time.
In the same direction.
Collaboration, feedback and care at every step. We make decisions visible and keep the journey clear.
We get to know you.
We gather context, references and existing materials.
We explore.
We explore marks, shapes and visual directions.
We build the language.
We bring the logo, palette and typography together in a coherent system.
We prepare the applications.
We check variations and gather guidelines and handover files.
Related projects
Urbancare
Logo and visual identity for condominium management. A U, a roof, a consistent system.
Vinci e Soltur
Logo and visual identity for cleaning and sanitisation services. Water, leaf and colour in a flowing symbol.
Frequently asked questions.
Our scope is visual identity. We design the logo, graphic language and applications from the shared context; positioning research and comprehensive brand strategy are not included.