Current website review
Issues and priorities organised by content, journeys and interface.
A closer look
Your website can evolve without losing what works. We review structure, content and visual language to make it clearer, current and aligned with your business.
For businesses with an outdated website, a visual identity that no longer fits or a site that is difficult to use and update.
Before changing a website’s appearance, we establish what needs to improve. We review pages, navigation, content and behaviour across screen sizes. If usage data is available, we consider it when setting priorities; otherwise we make the assumptions to test explicit.
We build the new structure and visual language while preserving useful elements. Transitioning also needs attention to existing URLs, links and content. We agree whether to work with the current technical foundation or connect the design to a new build, assessing platform limitations.
Journeys come first: we organise information and actions.
Issues and priorities organised by content, journeys and interface.
Structure, screens and components addressing agreed goals.
Guidance on content to preserve, URLs to manage and checks before launch.
We review the website and define what to keep and change.
We reorganise pages and design around the new priorities.
We prepare the transition and coordinate with development.
Not necessarily. The initial assessment establishes what can be retained and what needs a broader change.
We include them in the transition plan. Changed addresses may require redirects and link updates.
It depends on the platform’s capabilities and available access. We check before defining scope.